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What Most Leaders Don’t Understand About SEOWhat Most Leaders Don’t Understand About SEO

December 22, 2022| Omar| 0 Comment | 2:48 am

In an online business environment that relies heavily on organic search, the lack of a good search engine optimization (SEO) strategy is detrimental to your growth and profitability.

In this column, we will look at three SEO facts that business owners should know in order to achieve great results.

1. SEO is not a supplement, but a combination

Search engines have become an integral part of the decision-making and purchasing process of consumers, which means organic search is essential for any business. Getting on Google and other search engines is important because that’s where most searchers go to search for something – and where most of the traffic to your website will come from. Organic search connects you with buyers.

The factors that affect your search ranking aren’t limited to your own site, either. Some of the most important ranking factors are external, such as getting links from other websites with authority in your niche. Google counts them as “votes” in your favor. For best results, search engine optimization should be integrated into your entire business strategy from the start. Breaking down silos and working with other departments is beneficial for all parties! This is how:

Content marketing

If content marketing is an important part of your traffic generation strategy, you should first analyze the search behavior of your ideal prospects to gather information to tailor your content. Doing this before creating your content will help you align everything you’ve created with the current needs and behavior of your current customers.

Paid search

Some business owners take different paid traffic and search engine optimization, not realizing that an SEO expert can help you improve the scope and impact of your paid search campaigns. It’s true that SEO and paid search are different beasts, requiring specialized knowledge. But the address research staff and the collaboration of SEO and PPC teams can be powerful. SEO experts dive into multiple data sources and use research and analysis techniques that can make PPC experts more effective in driving traffic and increasing profits. On the other hand, PPC is a great way to test new ideas and test conversion strategies before investing heavily in long-term strategies like SEO and content marketing.

Exchange rate promotion

Getting more visitors isn’t enough. You need to convert them into paying customers or make them do whatever you want. And SEO can bring you better results once you understand your website visitor at a deeper level.

Why did they come to your website?
What do they want from you?
How do they intend to act on your message?

Using this data and insights from an SEO expert, you will gain a better understanding of the psychology of website visitors and can use it in your online communication to improve conversions.

Business development

The information collected from Google can help you promote your business in the future. By going into stored historical data and comparing it to future trends, you can

market analysis
study competitors
make predictions
allocate resources

All of these things will help you figure out what you need to become a sales leader, how long it will take you to beat your competition, and what activities will make you profitable.

A good SEO analyst can help you uncover insights that will warn you against entering an overly competitive market or protect you from a wasteful investment in a low-profit area.

Brand image and communication

Once you understand what goes through the minds of your ideal customers, your brand messages and marketing communications will be more consistent and effective. It costs nothing to get Google search data and study it for insights. Do you speak your customer’s language? Have you discovered the most common questions your customers ask? Are you solving the main problems they face?

Your story is more interesting when you talk about what interests them. By knowing what you like, you can:

give a hand
provide valuable resources
design an effective brand campaign
make the interview fun and interesting
make smart use of data
combine it with your other data and insights to maximize impact

Integrating SEO into everything you do, offline and online, can improve your results and increase your growth.

On the other hand, trying to “hit on SEO” is like putting icing on a cake that doesn’t work. This concept is the reason why many companies do not find success in search engine optimization.

2. SEO is not a substitute for a good product

Good SEO can’t fix what’s wrong with your product. As an American politician said recently, it would be like “putting lipstick on a pig”. So start with your product and fix it first. Going forward, how your customers perceive your product (and the opinions they express about your business) will affect your visibility on Google. A great search engine wants its users to keep coming back, so it will ultimately strive to provide only high-quality products and services that its users will love. So “customer satisfaction” can be very important for your website to appear at the top of Google search results!

Stop thinking of SEO as a “quick” or “duct tape” solution for your business. This attitude will keep you from reaching your potential and is a threat to your future success.

3. Plugins cannot replace an SEO expert

You cannot “install SEO” quickly and easily. WordPress plugins cannot cover all aspects of engine optimization. If you think SEO only means checking the box in the plugin settings in your website’s control panel, it’s time for a change.

Many companies are losing opportunities because the owners and marketers do not have the knowledge and skills to manage organic search. An expert can use SEO to improve your marketing and avoid costly mistakes. Common mistakes – such as changing the website code that affects SEO negatively, or installing plugins that slow down your website, or not running an SEO audit from time to time until late – become easy to avoid.

SEO techniques, which you should work on before installing SEO plugins, include organizing many aspects of your website, such as information structure, website layout, navigation, layout, and layout.

4. Good SEO is data driven

In May at SMX London, I had an interesting discussion about this with SEO consultants. We all agree that bad plans lead to bad results. But when search marketing fails, you can’t blame Google or SEO itself – only yourself and your poor strategy!

It’s time for business leaders to embrace it. If only a small part of what you do works well in bringing good results, why repeat whatever doesn’t work next year? Stop doing it!

There are customers you may not have gotten because your strategy and marketing are not good. It’s because you don’t do the important things, it increases your failure rate. By applying these methods and creating relationships, you can increase sales.

That’s why you have to make decisions based on facts, not instincts. Statistical analysis is important for this purpose.

Not only do you need to choose the right data to analyze, but you also need to know what you’re looking at and why it’s important. Unless you can get rid of the unnecessary things, you will only think and take unnecessary risks… causing your business to fail.

How to Improve Your SEO RankingHow to Improve Your SEO Ranking

December 22, 2022| Omar| 0 Comment | 2:46 am

Search Engine Optimization (SEO) is the art of creating quality content that is optimized for search engines. And how search engines rank your content is determined by various criteria and algorithmic ranking factors. Due to the ever-changing nature of these advanced factors and reasons, there will always be new ideas to explore and new methods to apply, and of course, many SEO basics and points are available.

SEO can be scary, but we have good news – you don’t need to be an SEO expert to get great SEO results. Instead, incorporate these tips and tricks to help you compete online by breaking down all of the potential trends. This will strengthen your strategy, increase your confidence, and help you achieve your search goals more effectively!

The current state of SEO

The way people use search engines is constantly changing. Things that were important five years ago can be overshadowed by trends, new technologies and the different ways we interact with our online environment every day.

Search engines like Google are constantly changing their methods for filtering and ranking websites and pages, which means that a good SEO strategy will be flexible and can change over time. In the past, focusing on keywords and feedback backlinks would work well, but now the algorithm chooses to promote websites with strong work experience and site optimization.

Revamping your SEO strategy and taking a comprehensive approach can help you navigate the ever-changing search landscape. Here are some proven tips for doing just that.

Tips for leveling up

When it comes to SEO, dividing it into categories – Experience, Performance, and Content – allows you to focus on certain areas and can provide the necessary attention and insight into the complexities of search engine optimization. Below we have compiled a list of the most important areas of SEO to focus on and how to approach them. These tips will boost your organic visibility and give you strong search results and more organic traffic now and in the future.

Experience: Core Web Vitals

Google’s Core Web Vitals report shows you how your website is performing in several performance areas. These metrics are determined by Google to help with the overall user experience when visiting a web page. Once you have completed the report, you can see how your website is performing in those specific areas. These results are very important for your organic presence, because a low score in one or more of these categories can negatively affect your search engine ranking.

Other experience systems are important

In addition to Core Web Vitals, Google considers other experience metrics that can affect a site’s ranking, including:

Phone friendly
There is no apparent criminal activity
Phone friendly

If you do not think about how your website works on a mobile device, you may feel yourself a few steps behind and need to update your website and mobile SEO strategy pronto. Today, it is not optional but necessary to optimize your site for browsing on mobile as well as desktop. This is called making your website responsive and involves considering both speed and usability, because the goal is for your site to work well on any screen size or device. .

When designing your desktop website, ask yourself if links and pop-ups will translate well to mobile screens, will the site work well, and will it still be intuitive to use? utilize ? Fortunately, with site builders like WordPress, themes and plugins are designed with responsive design in mind. The key to reducing errors in this process is to regularly test your site across many different devices to make sure everything is user-friendly and working as you want.

Get rid of annoying pop ups

Building trust with your site visitors is a critical part of implementing a smart SEO strategy. Although popups are a common marketing tool that produces good results when used correctly, a site that offers pop ups in a bad way can reduce the trust of the users your visitors quickly in a way that can negatively affect your website’s ranking and reputation. Because no one wants to go to a site with a lot of pop-ups that prevent them from engaging with the content or enabling them to go through the business process, removing all unnecessary content is important. The best way to avoid this is to use the best web experience. Improve your site’s usability and speed; make sure that the mask does not block the content.

Performance: Improve your technical SEO

Technical SEO optimization refers to the process of ensuring that your website is compatible with the technical standards and accessibility set by search engines. There are three aspects of SEO techniques to consider; page speed, mobile friendly and secure.

Mobile-friendliness and page speed are part of your technical SEO that takes into account the experience of your website visitors and should be taken into account when checking your Web Vitals. When looking at your site’s security, one of the main things to consider is HTTPS. Search engines and users often prefer the web experience to be encrypted and secured with SSL certificates, especially when personal information is collected from its users.

It’s important to look for broken links when analyzing your website’s on-page experience, but it’s also important to look for 404 errors when it comes to SEO techniques. The best way to fix this is to have Google update your URL every time you make a change or tweak to your site. It usually takes Google a few days to complete the analysis, but be patient and monitor the progress using the Index Status Report or the URL Analysis Tool.

Use other tools to analyze your site’s experience to guide you in your SEO strategy. Online tools such as PageSpeed Insights, GT Metrix, Pingdom, and Lighthouse can help provide actionable insights. As you continue to implement your SEO techniques again, be sure to consider optimizing your website images by resizing and compressing them before adding them to your site, or using a WordPress plugin that automatically uploads your photos. Pages load quickly and perform well when designed properly, and you can enable lazy loading to identify resources as non-blocking (unnecessary) and load them only when needed.

Optimize your site for speed

Overall performance and site speed go hand in hand. A big part of technical SEO optimization is to ensure that every part of your site is working properly to meet speed expectations. The importance of maintaining a fast page load time is recurring. As the site is not viewed on a desktop computer with a stable wifi connection, it must load quickly on any device and browser and take into account some factors that can reduce the performance and speed of the site . We’ve written a lot about the importance of SEO in general and encourage you to explore more comprehensive ways to speed up your site in general, including by checking out our performance optimization tutorial.

What is SEO and Why is it Important?What is SEO and Why is it Important?

December 22, 2022| Omar| 0 Comment | 2:44 am

You have probably heard about SEO, but if you haven’t already, you can get a quick definition of the word on Wikipedia, and understand that SEO is “a process that affects the visibility of a website or website. ‘Web pages and search engine’. Unpaid results” do not help you answer questions that are important to your business on the website, such as:

How to “optimize” your site or your company’s search engines?
How can you increase your site’s organic search visibility, so your content is easier to find? How do you know how much time to spend on SEO?
How can you separate “good” SEO tips from “bad” or harmful SEO tips?

What may interest you as a business owner or employee is how you can actually apply SEO to help drive traffic, leads, sales, and ultimately money and other benefits that are important to your business. This is what we will focus on in this guide.

Why should you care about SEO?

Many, many people are looking for something. This traffic can be very powerful for a business, not only because it’s a lot of traffic, but also because it’s a lot of well-defined, high-target traffic.

If you sell blue widgets, you’d better buy a billboard for everyone who owns a car in your area to see your ad (whether he likes the blue widget or do they not), or come out whenever someone in the world type “buy” blue widget” in a search engine? Probably the latter, because these people have business intentions, which means they stand up and say they want to buy what you’re offering.

People are looking for all kinds of things that are directly related to your business. Besides that, your prospects are also looking for all kinds of things that are only related to your business. These represent additional opportunities to connect with these people and help answer their questions, solve their problems, and become a trusted resource for them. Are you more likely to get your widget from a reliable resource that has provided great information each of the last four times you’ve gone to Google for help with a problem, or someone you’ve never heard of?

What really works to drive traffic from search engines?

First, it is important to note that Google is responsible for a large number of search engine traffic worldwide (although there is still some flow in that number in reality). This can vary from niche to niche, but Google can be a player in the search results your business or website will want to appear in, and the best practices listed in this guide will help you keep your site and its content up to date and other search engines as well.

No matter what search engine you use, search results are always changing. Recently Google has updated a lot about how they organize websites from many different animal names, and many of the easiest and cheapest ways to get your page in the search results have become amazing in recent years. not recently.

So what works? How does Google decide which pages to return in response to what people are searching for? How can you get all that valuable traffic to your site?

Google’s algorithm is very complex, I will share some links for anyone who wants to dig deeper into how Google evaluates sites at the end of this section, but at a very high level:

Google searches for pages with relevant and high-quality information about the searcher’s query.
They determine relevance by “scraping” (or reading) your website content and analyzing (algorithmically) whether that content is relevant to what the searcher is looking for, based on their keywords. want to have.
They determine “quality” in many ways, but these include the number and quality of other websites that link to your page and your site as a whole. To put it simply: if the only site that links to a blue widget site is a blog that no other website links to, the blue widget site also gets a link from Trusted sites often link, like CNN.com, my site will be more reliable (and think higher) than yours.

Increasingly, the Google algorithm considers other factors to determine the quality of your site, such as:

How do people interact with your site (do they find the information they need and stay on your site, or return to the search page and click another link?
The loading speed and “mobile compatibility” of your site
The amount of unique content you have (as opposed to less “important” content or duplicate content)

Google’s algorithm considers hundreds of high-quality search results, and they constantly update and revise their methods. The good news is that you don’t have to be a search expert to rank for keywords in search results. We’ll explore the best practices that have been proven and can be adapted for optimizing websites for search that can help you drive targeted traffic through search without re-engineering the core competencies of one of the most profitable companies in the world.